Marc talks with Jenny Kaufman, who at the time was Head of Digital Strategy at Terrorbird Media. She takes a creative and authentic approach to digital promotion, Jenny’s role centres around helping artists and their teams with digital release strategy and playlist pitching. She is now the Head of Streaming and Sales at Crush Music
Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music) All through this conversation, Jenny emphasizes a creative and authentic approach to digital promotion, facilitating meaningful positioning and support from online partners and digital storefronts. The conversation looks at Spotify, playlisting strategies, converting listeners to fans and positioning. Over the last couple of decades, some things have changed but a lot has stayed the same, playlists are maybe the biggest new shift and opportunity. Discover which platforms are best and remember to always encourage fan engagement. Jenny even touches on TikTok, Twitch and advice on user-generated playlists.
During her time at Terrorbird, Jenny facilitated campaigns for Toro y Moi (Carpark Records), Jay Som (Polyvinyl Records), Cloud Nothings (Carpark Records), and Hatchie (Double Double Whammy) among others. When she isn’t nerding-out about the ever-evolving digital landscape, Jenny is recharging with her three-legged tuxedo cat, Scooter.
“...I interned at The Fader for a while. I was at Beggars Group, at XL Recordings for a while. I think that breaking into the music industry just doesn't always come easy. It required a lot of tenacity and having the mentors that I'd had along the way to help me, you know, push my career forward."
2:30 - Baby’s All Right
4:20 - Glassnote Records, Maggie Rogers
5:07 - Save Our Stages Act
9:00 - XL Recordings
14:10 - CD Baby
18:28 - DSP
29:34 - Virgin Megastore in Times Square
33:42 - Lorem Playlist
36:26 - Oyster Playlist
38:46 - Arlo Parks
40:53 - Paramour
41:08 - New Music Friday
44:19 - Get Out, Redbone
46:07 - Good 4 U - by Olivia Rodrigo
50:56 - Hi Fi Audio
1:00: - YouTube Music
1:07 - DistroKid
1:09 - Byta.com
Our music is by Fin Productions and Oliver Lyu