Kevin Breuner, Senior VP of Engagement and Education at CD Baby is our guest on this episode. Previously VP of Marketing at CD Baby, Kevin’s new role reinforces what CD Baby is all about: making sure musicians are as prepared as possible when planning to release their music into the world. At the end of August, CD Baby hosted their DIY Musician Conference in Austin, Texas. Kevin created the DIY Musician brand, which has become the cornerstone of CD Baby’s strategy.
"The number one thing to never, ever do, would be to set a release date before your music is done."
Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin talk about how Kevin went from being a Grammy-nominated musician to working with CD Baby. Along the way, Kevin also offers up all kinds of great advice on being ready when you release your next album or single.
Previously VP of Marketing at CD Baby, Kevin’s new role reinforces what CD Baby is all about: making sure musicians are as prepared as possible when planning to release their music into the world. At CD Baby, Kevin created the DIY Musician brand, which has become the cornerstone of CD Baby’s mission statement.
Kevin came to us from Atlanta, Georgia
#HowWeListen Live: In Conversation
00:10 - Byta.com
02:14 - Music Biz
02:16 - CD Baby
02:55 - CD Baby podcasts, blog, conferences
04:03 - Smalltown Poets
04:11 - Belmont University
04:20 - Producer John Hampton
06:46 - The 90s Christian music scene
08:00 - GRAMMY nominated, Dove awards
11:15 - iTunes(Apple Music)
11:40 - MP3 players
12:15 - DIY podcast
14:30 - Streaming changed everything
26:555 - Grassroots marketing
28:30 - KISS. Keep It Simple Stupid
29:20 - Set a release date before your music is done
36:45 - CD Baby release plan generator
42:22 - Discover Weekly
52:36 - People like seeing videos
57:00 - You want to own the relationship
1:04:00 - Byta.com
Music by Fin Productions and Oliver Lyu