Marc is joined in this episode by Bruno Duque, the Head of TuneCore Brazil & Latin America. Bruno introduces a great deal of global music ecosystem insights. Bruno talks about the development of Brazil as a cultural phenomenon, how digital played a part and about the path of artists crossing over into the Spanish and English speaking worlds.
Our next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil and continues to work closely with artists while forging new relationships with key partners and growing brand awareness for TuneCore Brazil.
Bruno talks about his journey into the music industry by way of the USA and then his return to Brazil and we are introduced into the way the Brazilian music industry works and how it developed. Brazil as a cultural phenomenon & how digital played a part in that happening. Marc and Bruno also talk crossing over into the Spanish and English speaking worlds.
“...I started in music about fifteen years ago here in Brazil. Long story short, I moved to Los Angeles in 2010 and I had the opportunity to work at Sony Music in the Latin division. I stayed there for a couple of years before I returned to Brazil to work in different parts of the music industry. I was invited to join Tunecore in 2020 to start strategic operations in Brazil. Then it extended it to all of Latin America which is an amazing opportunity to bring Tunecore to this part of the world. The first step for any local artist is to not think outside of your market. For a Brazilian musician to be successful, they need to be a successful artist in their country. This is one of the most important and difficult steps in their career, to develop their music and career inside of their own country.”
#HowWeListen Live: In Conversation
2:00 - Rio
2:30 - Stockholm
3:18 - SONY Latin Music
6:40 - TuneCore
10:00 - DSPs
16:11 - Brazilian Funk
21:35 - Anitta
41:45 - Brazilian Telenovelas (Soap Operas), Chavez
51:52 - YouTube Music
53:00 - WhatApp
54:54 - North Eastern Music
56:00 - Cumbia,
Music by Fin Productions and Oliver Lyu