#HowWeListen Live: In Conversation Podcast

Hand in Hand: The Art of Booking Tours & Artist Management with Michelle Cable

Episode Summary

This episode digs into the Art of Booking Tours & Artist Management with Michelle Cable from Panache Booking & Panache Management. After putting everything on hold for 24 months, “live” has never been more important. What does the future hold?

Episode Notes

"As a manager, you are involved in every aspect of an artist's career so it is an intimate relationship."

This episode's guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring was becoming key to monetising a music career. After putting everything on hold for 24 months, “live” has never been more important. What does the future hold? Panache has been in the touring industry for over two decades and has always adapted alongside the live music industry as it has evolved. Michelle has had an incredible journey from 14-year-old Fanzine founder & publisher in Eureka, California, to a key player in touring and management. Panache prides itself in its ability to stay independent, resolute, and specifically cater to each of their Artist’s individual needs while helping them have sustainable careers while still maintaining its indie ethos. As both a booking agency and a management company, Panache led by Michelle have a unique perspective on helping to guide musicians’ careers, now more than ever.

“I’ve always evolved when I needed to and that has worked for me so far. With booking, it was more straightforward and short term but with management, it’s more of a longer-term process over many years.”

#HowWeListen Live: In Conversation

2:12 - Panache Booking

2:12 - Panache Artist Management

3:18 - Eureka, California

5:34 - Humboldt State University

5:40 - The White Stripes

7:17 - The Flaming Lips

7:20 - Scott Booker

7:35 - Raining Sound

7:45 - The Hives

10:10 - Panache Magazine #26

12:00 - Humbolt Country weed